What is an MA in Arts Presenting and Live Entertainment Management?

Often it is said that “the show must go on.” But who, exactly, is planning, producing and marketing that show? People with a background in the live entertainment industry are working behind-the-scenes to ensure a successful run. A Master of Arts in Arts Presenting and Live Entertainment Management can provide the education and training necessary to begin an exciting career as a producer and presenter of live entertainment.

Through a Master of Arts degree, graduates gain a solid understanding of the fundamentals of both nonprofit and for-profit live entertainment, opportunities to develop the next generation of industry leaders, and the knowledge, skills and experience to pursue a career in live entertainment management.

The Frost School of Music at the University of Miami offers the Master of Arts in Arts Presenting and Live Entertainment Management as an online degree. Students who choose the online program may find it offers convenience and flexibility not found in traditional programs. In addition, prospective students are eligible to take a free master’s level online course before they enroll in the Frost program. Called Entrepreneurship for Musicians, this two-week class provides an overview of the entrepreneurial mindset essential for a sustainable music career. Not only is this a good way to evaluate whether online education is right for you, but you can receive course credit toward your master’s degree upon successful completion of the class.

Whether you are interested in becoming a tour publicist, an event promoter or a musical director, you can graduate in as little as 18 months with a master’s degree that will prepare you for work in the live entertainment industry. Coursework covers all aspects of event production and management, marketing, facility management, tour management and production. You will also take classes in financial and risk management and law. Upon completion of this coursework, you will use the knowledge you have gained to budget, market, promote and produce a live arts event. Finally, you will get hands-on experience in the field as you complete an internship within the live entertainment industry.

A career in the live entertainment industry can be challenging and rewarding. With the right education and training, you will be able to thrive in this exciting field. To get started, consider an online Master of Arts degree.

Learn more about Frost School of Music at the University of Miami’s online MA in Arts Presenting and Live Entertainment Management.


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