Master of Arts in Arts Presenting and Live Entertainment Management (AP Live)

Master of Arts in Arts Presenting and Live Entertainment Management (AP Live)

30 hours  |  Graduate in as few as 18 months

The AP Live master’s degree program offers a curriculum that’s distinctly tailored to provide a thorough understanding of marketing, promotion, management, legal aspects, risks and finance of a variety of live entertainment endeavors. You will be encouraged to begin your career as a producer and presenter of live entertainment while you pursue your academic studies. You'll gain hands-on experience producing events, marketing and promoting concerts, and working with venues on all aspects of a live entertainment performance.

The AP Live master’s degree program gives you:
  • Opportunities and training that prepare you to develop the next generation of industry leaders
  • A solid understanding of core elements of a non-profit arts administration focus and the key components of the for-profit live entertainment industry
  • A strong foundation of knowledge, skills and experience to pursue a career as a manager, presenter, agent, producer or promoter in the live entertainment field

Entrepreneurship for Musicians (MOOC)

Experience a FREE master’s level online course at the Frost School of Music. Our Entrepreneurship for Musicians course is a free 2-week massive open online course (MOOC) that lets you get a feel for online learning.

Core Courses:

Marketing and Promotion in the Entertainment Industry

Course Number: MMI643  |  Credit hours: 3

Students learn how to fulfill demand and influence consumer behavior through effective marketing techniques. The course provides the students with information on the latest technologies being employed to reach and communicate with target market consumers.

Performing Arts Center and Facility Management

Course number: MMI726  |  Credit hours: 3

Students learn the many aspects of managing a live entertainment and performing arts center facility. Logistics, management, budgeting, marketing and programming within a live entertainment and performing arts facility are addressed.

Tour Management and Production

Course number: MMI641  |  Credit hours: 3

Students will become familiar with the responsibilities of a tour planner. Individual tour planning projects are assigned which will give the students insight into the management and production of a tour. Special attention is given to arts presenting organizations and their role in the industry regionally, nationally and internationally.

Legal Aspects of the Arts Presenting Industry

Course number: MMI738  |  Credit hours: 3

Students become familiar with various Artist, Client, Production, Vendor and Facility Contracts and Agreements commonly used in the industry.

Sponsorship, Development, and Financial Management in the Live Entertainment Industry

Course number: MMI736  |  Credit hours: 3

Students learn about the importance of sponsorship programs and how they are conceived, planned, negotiated and implemented tools, templates, and techniques provide a basis for creating a productive sponsorship program. The course also focuses on development and grants in the performing arts industry. Students learn how to write and present a line-item budget for an arts presentation event, arts presenting organization, and an arts facility.

Music Copyright Law

Course number: MMI774  |  Credit hours: 3

A study of the essential provisions of the 1976 Copyright Act and subsequent amendments and revisions. Students examine the unique complexities of copyright law as it relates to the music industry.

Arts Presenting Project or Approved Graduate Course Elective

Course number: MMI740  |  Credit hours: 3

Students develop and produce an Arts Presenting event. Students will be responsible for all aspects of budgeting, marketing, promotion and production of the event. This will be a semester long project requiring the knowledge and skills learned throughout the Arts Presenting Program. NOTE: Admittance is by permission of instructor only. Not available in all areas.


Additional Requirements:
  • Approved Graduate Course Electives | Credit hours: 9
  • Cumulative Exit Exam

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