Master of Arts in Arts Presenting and Live Entertainment Management (AP Live)

Master of Arts in Arts Presenting and Live Entertainment Management (AP Live)

30 hours  |  Graduate in as few as 18 months

The AP Live master's degree program offers a curriculum that's distinctly tailored to provide a thorough understanding of marketing, promotion, management, legal aspects, risks and finance of a variety of live entertainment endeavors. You will be encouraged to begin your career as a producer and presenter of live entertainment while you pursue your academic studies. You'll gain hands-on experience producing events, marketing and promoting concerts, and working with venues on all aspects of a live entertainment performance.

The AP Live master's degree program gives you:
  • Opportunities and training that prepare you to develop the next generation of industry leaders
  • A solid understanding of core elements of a non-profit arts administration focus and the key components of the for-profit live entertainment industry
  • A strong foundation of knowledge, skills and experience to pursue a career as a manager, presenter, agent, producer or promoter in the live entertainment field
  • A broad range of relevant knowledge and skills in entertainment industry management, event promotion, facility management, marketing and sponsorships, and more
PLUS: You could receive up to 50% off your tuition! Speak with an Enrollment Services Specialist to learn more about our Life Achievement and Academic Performance Scholarships. Read More >>

Entrepreneurship for Musicians (MOOC)

Experience a FREE master's level online course at the Frost School of Music. Our Entrepreneurship for Musicians course is a free 2-week massive open online course (MOOC) that lets you get a feel for online learning.

Core Courses:

Marketing and Promotion in the Entertainment Industry

Course number: MMI643  |  Credit hours: 3

Students learn how to fulfill demand and influence consumer behavior through effective marketing techniques. The course provides the students with information on the latest technologies being employed to reach and communicate with target consumers.

Performing Arts Center and Facility Management

Course number: MMI726  |  Credit hours: 3

Students learn the many aspects of managing a live entertainment and performing arts center facility. Logistics, management, budgeting, marketing and programming within a live entertainment and performing arts facility are addressed.

Tour Management and Production

Course number: MMI641  |  Credit hours: 3

Students will become familiar with the responsibilities of a tour planner. Individual tour planning projects are assigned which will give the students insight into the management and production of a tour.

Legal Aspects of the Live Entertainment Industry

Course number: MMI738  |  Credit hours: 3

Students become familiar with various Artist, Client, Production, Vendor and Facility Contracts and Agreements commonly used in the industry.

Sponsorship, Development and Financial Management in the Live Entertainment Industry

Course number: MMI736  |  Credit hours: 3

Students learn how to write and present a line-item budget for an arts presentation event, arts presenting organization, and an arts facility. Specific techniques and methods that are used to reduce event risk and safety are discussed.

Music Copyright Law

Course number: MMI774  |  Credit hours: 3

A study of the essential provisions of the 1976 Copyright Act and subsequent amendments and revisions. Students examine the unique complexities of copyright law as it relates to the music industry.


Recorded Music Operations

Course number: MMI637  |  Credit hours: 3

A study of the activities involved in commercially exploiting recorded music. Includes an analysis of activities involved in the production, manufacturing, distribution, and marketing of a recorded music product; as well as related royalty accounting, mechanical licensing and master-use licensing activities.

Entrepreneurship for Musicians

Course number: MMI630  |  Credit hours: 3

Course explores a wide range of options for musicians who want to pursue music business careers in their regional music markets. Students examine opportunities in performance, recording, composition, education, and more. Emphasis is placed on the packaging of musical skills in the marketplace and on the financial management of a small proprietary music business. As a result, the student musician will be prepared to make career decisions with foresight and planning.

International Music Publishing

Course number: MMI673  |  Credit hours: 3

An in-depth study of the international publishing industry with an emphasis on catalog development and exploitation.

Music Industry Agreements

Course number: MMI750  |  Credit hours: 3

A study of various music industry agreements and how they affect the artist and songwriter. Recording, music publishing, and personal management agreements are analyzed and discussed. Topics include negotiation considerations, deal points, record company economics, and profitability.

International Music Licensing

Course number: MMI752  |  Credit hours: 3

Advanced music industry concepts and problems in music licensing. Personal rights and most varieties of music licenses and international licensing concepts are covered. Students acquire practical experience utilizing licensing parameters.

Arts Presenting Projects: Create, Manage, Evaluate

Course number: MMI740  |  Credit hours: 3

In this course, we'll investigate the best-practices of event execution, including but not limited to time management, teamwork, planning processes, event supervision and evaluation techniques.

Arts Leadership

Course number: MMI632  |  Credit hours: 3

Building a career in the twenty-first century and beyond creates challenges both exciting and daunting. The purpose of this course is to provide grounding, critical information, as well as planning and vision for shaping the key components of launching and sustaining a career in the arts.

Peak Performance

Course number: MUS 745  |  Credit hours: 3

Become a more confident and expressive performer. This unique and forward thinking course will be both performance and research-based. Students will develop the tools to succeed by studying techniques and concepts in preparation, positive psychology, visualization, bodily kinesthetics, communication, mindfulness and weekly performance and practice assignments. The goal is to encourage fearless artistry, beginning in the practice room and continuing on stage and beyond.

Additional Requirements:
  • Cumulative Exit Exam

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